Amthal Group : Strengthening Client Relationships

Overview

A Facilities Management business, already engaged in sustainability initiatives, faced challenges in effectively communicating its efforts to stakeholders. As tenders increasingly required evidence of sustainability progress, the company struggled to present a clear and structured narrative. Clients were also asking more detailed sustainability-related questions, making it essential for the business to provide confident and data-backed responses. Without a cohesive approach, their sustainability efforts remained fragmented, limiting their ability to showcase their impact and secure new business opportunities.

Business Case

To remain competitive and meet stakeholder expectations, the company needed to address client concerns by providing clear and confident responses on sustainability. Demonstrating measurable social and environmental impact was becoming a key factor in gaining an edge in tender processes. Beyond compliance, the business sought to consolidate its sustainability initiatives into a structured framework that aligned with its long-term growth strategy. A clear, actionable sustainability plan was necessary not only to meet industry expectations but also to drive continuous improvement and enhance its market positioning.

Recognising these challenges, the company engaged Sustainable X to develop a comprehensive sustainability strategy. The goal was to embed sustainability across all business units, ensuring it became a core part of decision-making, tender submissions, and client communications.

Process

Sustainable X worked closely with divisional directors to build a sustainability strategy that aligned with the company’s business objectives. The process began with an in-depth review of existing policies, processes, and data to understand current sustainability efforts and identify gaps. This was followed by a series of workshops with key stakeholders, focusing on refining priorities and establishing clear impact areas.

Through these discussions, the business identified key sustainability priorities, measurement strategies, and opportunities for positive impact. Sustainable X helped create clear targets and initiatives to drive meaningful change, ensuring that sustainability was embedded into daily operations rather than treated as an isolated project. The final outputs were consolidated into a detailed action plan that provided a structured approach to sustainability across all business units.

Over the next three months, a sustainability KPI deck was developed to track progress, and the new strategy was shared with both internal teams and external stakeholders. This process not only improved reporting and accountability but also ensured that sustainability was fully integrated into the company’s broader business strategy.

Outcome

The structured approach delivered tangible results. The company gained a competitive advantage by using the sustainability framework to support major tender bids, significantly improving success rates. The structured and transparent approach to sustainability meant they routinely achieved high scores in tender assessments, reinforcing their reputation as a responsible and forward-thinking business.

One of the most notable achievements was a 30% reduction in carbon emissions, demonstrating a real and measurable impact. The company also enhanced its market profile, with its sustainability efforts gaining recognition in industry publications. Additionally, improved communication of sustainability initiatives strengthened relationships with clients, fostering trust and deeper engagement.

Testimonial

Reece Paprotny, Group Managing Director at Amthal Group Companies, described the experience as inspiring and educational. He highlighted how the framework provided a structured way to showcase existing efforts while planning for future improvements. The clarity and confidence gained from this process allowed the company to integrate sustainability into its strategic growth plans effectively.

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